Video Animation
Huawei Matte Book Fold
Huawei Matte Book Fold
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
Year
2025
Year
2025
Year
2025
Client
Huawei
Client
Huawei
Client
Huawei
Industry
Technology
Industry
Technology
Industry
Technology
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
HUAWEI HAS LAUNCHED A BRAND-NEW COLOR VARIANT OF ITS LAPTOP - AND WE'RE PROUD TO
HAVE CREATED THE BRAND VIDEO FOR THIS RELEASE!
DRAWING INSPIRATION FROM ELEMENTS OF CHINESE FOLKLORE, WE REINTERPRETED SYMBOLIC
MOTIFS THROUGH A MODERN, MINIMALIST DESIGN LANGUAGE.
NEW COLOR. NEW SPIRIT.
Objective
To conceptualise, direct, and produce a high-end cinematic launch video introducing a brand-new color variant of Huawei’s flagship laptop, driving regional digital campaigns and premium consumer engagement.
Challenge
Reinterpreting deeply traditional motifs from Chinese folklore without making the asset look overly complex or antique. The video needed to translate cultural symbols into a sharp, modern, and minimalist visual language that elevates the laptop's premium, global tech identity.
Result
We delivered a stunning, high-fidelity brand video that successfully fused heritage storytelling with cutting-edge product design. By executing a clean, minimalist design language, the asset perfectly captured a fresh aesthetic spirit, resulting in a highly successful multi-market digital activation launch.
Latest Projects
Video Animation
Huawei Matte Book Fold
Huawei Matte Book Fold
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
Year
2025
Year
2025
Year
2025
Client
Huawei
Client
Huawei
Client
Huawei
Industry
Technology
Industry
Technology
Industry
Technology
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
HUAWEI HAS LAUNCHED A BRAND-NEW COLOR VARIANT OF ITS LAPTOP - AND WE'RE PROUD TO
HAVE CREATED THE BRAND VIDEO FOR THIS RELEASE!
DRAWING INSPIRATION FROM ELEMENTS OF CHINESE FOLKLORE, WE REINTERPRETED SYMBOLIC
MOTIFS THROUGH A MODERN, MINIMALIST DESIGN LANGUAGE.
NEW COLOR. NEW SPIRIT.
Objective
To conceptualise, direct, and produce a high-end cinematic launch video introducing a brand-new color variant of Huawei’s flagship laptop, driving regional digital campaigns and premium consumer engagement.
Challenge
Reinterpreting deeply traditional motifs from Chinese folklore without making the asset look overly complex or antique. The video needed to translate cultural symbols into a sharp, modern, and minimalist visual language that elevates the laptop's premium, global tech identity.
Result
We delivered a stunning, high-fidelity brand video that successfully fused heritage storytelling with cutting-edge product design. By executing a clean, minimalist design language, the asset perfectly captured a fresh aesthetic spirit, resulting in a highly successful multi-market digital activation launch.
Latest Projects
Video Animation
Huawei Matte Book Fold
Huawei Matte Book Fold
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
We directed and produced the official cinematic release video for Huawei’s brand-new color variant of their flagship laptop. Drawing deep inspiration from elements of Chinese folklore, our Media Production wing reinterpreted symbolic motifs through a modern, minimalist design language.
Year
2025
Year
2025
Year
2025
Client
Huawei
Client
Huawei
Client
Huawei
Industry
Technology
Industry
Technology
Industry
Technology
Project Duration
4 weeks
Project Duration
4 weeks
Project Duration
4 weeks
Intro
HUAWEI HAS LAUNCHED A BRAND-NEW COLOR VARIANT OF ITS LAPTOP - AND WE'RE PROUD TO
HAVE CREATED THE BRAND VIDEO FOR THIS RELEASE!
DRAWING INSPIRATION FROM ELEMENTS OF CHINESE FOLKLORE, WE REINTERPRETED SYMBOLIC
MOTIFS THROUGH A MODERN, MINIMALIST DESIGN LANGUAGE.
NEW COLOR. NEW SPIRIT.
Objective
To conceptualise, direct, and produce a high-end cinematic launch video introducing a brand-new color variant of Huawei’s flagship laptop, driving regional digital campaigns and premium consumer engagement.
Challenge
Reinterpreting deeply traditional motifs from Chinese folklore without making the asset look overly complex or antique. The video needed to translate cultural symbols into a sharp, modern, and minimalist visual language that elevates the laptop's premium, global tech identity.
Result
We delivered a stunning, high-fidelity brand video that successfully fused heritage storytelling with cutting-edge product design. By executing a clean, minimalist design language, the asset perfectly captured a fresh aesthetic spirit, resulting in a highly successful multi-market digital activation launch.